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Top 13 Best Lingerie Brands in India (2025)

For that extra comfortable sleep and inner garment comfort, women love to try different lingerie brands. Some of them are even comfortable paying extra if they can get their hands on the Lingerie brand item they like.

India, like any other country, has many Lingerie available in its market. These Lingerie are made with the best materials and are available at very affordable prices. Some brands make designer lingerie available at their stores to create a craze in women buying Lingerie.

Well, if comfort is in the view, women are ready to buy one at any price they can afford. India has elegant Lingerie brands like Zivame, Clovia, Enamor, Jockey, Shyaway, Amante and many others.

But have you wondered why Lingerie is so popular among women? 

It’s because wearing Lingerie gives women a feminine feeling, creating an added impact on their confidence while also having a quality material to make comfortable innerwear.

Let’s take a look at some of the best lingerie brands in India:

1. Clovia

Clovia

Designed with the quality of superior comfort and amazing craftsmanship paired with affordability Clovia Lingerie brand is one of the best in India.

Clovia offers a variety of nightwear for every need. It provides beautiful pyjamas and stylish bracelets with designs that suit every nightwear need. 

Their Lingerie are made from soft fabrics which feel good and comfortable to the skin.

You can wear Clovia innerwear and go on with your day, feeling comfortable all day long.

You can get gorgeous Lingerie from Clovia and feel confident and beautiful while wearing them. Clovia has many retail stores across India to make their lingerie available in every corner across India.

2. Enamor

Enamor

Are you looking to buy a different lingerie for every new occasion? Enamor can be a perfect lingerie brand for you.

Enamor has been a leading underwear and Lingerie brand established in India since 2008. 

Its main aim is to provide both style and comfort to its female buyers. Enamore has an exquisite collection of Lingerie made from Soft fabrics like tulle, lace and satin fabrics.

These fabrics are made to hug all the different curves of a female body without revealing or squeezing the body parts. 

Wear Enamore’s Lingerie and feel the deep feminine side of you.

3. Jockey 

Jockey

Do you like variety when wearing your underwear? Jockey is one of the best underwear and lingerie brands available in India. 

It is known for bringing versatility to the lingerie they provide. They make innerwear for both male and female genders. 

You can shop stylish innerwear made from soft materials and enjoy feeling comfortable all day long.

Are you worried about your body type? Will the Lingerie fit you perfectly in your posture? Don’t worry, as Jockey Lingeries are made with soft, stretchable material which hugs your body parts softly to fit you. Jockey also manufactures its products in India to employ and support the local economy in India.

4. Shyaway

Shyaway

If you are looking for stylish Lingerie which also provides comfort, Shyaway is the most favourite lingerie brand among women in India. 

Women who like to express their individuality and do not like to compromise on their comfort level should choose to buy their Lingerie from the Shyaway brand.

Female customers are often seen at Shyaway retail shops buying their Lingerie because it not only provides classic and stylish Lingerie but also doesn’t compromise on the quality and comfort of their customers. You can find the best Lingerie for yourself at an affordable price from Shyaway.

5. Zivame 

Zivame

Tailored with style to provide superior quality comfort and can be used long-term, Zivame is one the best lingerie brands available in India. 

Zivame lingerie is beautifully designed and comes with added comfort features at very affordable prices. Their lingerie prices are competitive with the other brands available in the market.

You can easily find wireless bras and straps in the Zivame lingerie range. Every Time you visit their stores, you’ll find something new, a new design or a newly launched design. 

When you’re bored of trying out old lingerie at your home and want to try something new, Zivame Lingeries is worth taking a look at!

6. Tailor & Circus 

Tailor & Circus

Are you looking for beautiful loungewear which focuses on providing maximum comfort and also caters to your need for style? Tailor and circus lingerie brands will definitely take you by surprise.

If you are a style-conscious buyer, Tailor and Circus Brand is worth a check. The company also ships its products without any shipping fees on most of its orders. 

You can just go to the website and buy Lingerie online or from a store based on your own choice, as Tailor and circus brands are pretty easily available in different parts of India.

7. Amante 

Amante

Amante is another lingerie brand available in India that offers a huge range of stylish Lingerie designs to make you feel confident in your own skin. 

Their beautiful designs include sophisticated camisoles and uniquely designed suits, bras and strep bras, and the latest lingerie designs. 

You’ll be proud to opt for this brand as it also promotes sustainability and makes its goods long-lasting with sustainable materials and fabrics. If you are a go-green person, you’ll definitely like to be associated with the Amante brand.

8. Forever 21

Forever 21

If you are one of those customers who prefer quality-based products and also would like to flaunt themselves in style without losing much money out of their pockets, Forever 21 has all that you’re looking for in Lingerie. 

You can choose bras or buy trendy nightwear and lingerie sleepwear to keep you feeling sexy and get you to sleep comfortably all night without feeling any kind of itch or irritation because of the lingerie cloth. Wake up smiling the next day, feeling beautiful and sexy. 

If you are a woman with a small structure, Forever 21 has got you covered with its different bras and lingerie availability in small to large sizes, from double XL to extra small size, so that no female feels left out.

You can easily order Forever 21 Lingerie and get it shipped directly to your house by ordering above the minimum order limit of INR 2500 rupees.

9. H & M

H&M

One of the best brands available in India, known for its classic designed Lingerie, which can never go out of style, is the lingerie brand H&M.

For years around, you can find yourself a new design from H&M, which you can either gift to yourself or others.

You will not be disappointed by its high-quality fabrics and price range and will be freely able to buy the Lingerie of your choice without worrying about checking expensive price tags and asking for discounts. 

H&M has innerwear available for all sizes of women, from small to big and even plus size. The attractive price range will take you off-guard from its starting minimal range of 500 rupees to 1000 and above.

10. Triumph

Triumph

Known for its sophisticated designs, luxurious-looking fabrics, and excellent fittings, Triumph is another lingerie brand which is famous in India. 

The materials used to make Lingerie at Triumph are of very high quality, and the company doesn’t let the comfort of its customers get compromised while designing and styling their products. This makes their products not only look great on a female body but also compliments her curves.

You can get a variety like platform bras, Lacey bras, hipster bras, bikini bottoms, half and full-cup bras, padded bras, hipster panties, sports bras, t-shirts and shapewear bras. 

Are you a mother of a newborn baby? You’ll be happy to know that you can even get maternity bras available at Triumph. How amazing is that? 

11. Daisy Dee 

Daisy Dee

This Lingerie brand has been around in India for as long as 15 years now. 

Daisy Dee’s motto is to provide females with great quality bras which provide maximum comfort that too at very affordable prices.

You can even get swimwear and flaunt yourself at the beach or swimming pools. It’s hypoallergenic or allergy-proof soft cotton materials which are gentle on the skin and provide breathability to intimate areas of your body where air is not easily accessible.

12. Bodycare

Bodycare

Bodycare is another lingerie brand with quality, comfy designs. You can get your expectations met by choosing from the available variety of Lingerie at Bodycare at very reasonable prices.

Bodycare isn’t just preparing fashionable bras for females but also high-quality sleepwear and day-to-day wear for your healthy, comfy lifestyle.

13. Victoria’s Secret 

Victoria's Secret

This is a very popular lingerie brand all over the world, known for its sensually designed bras and Lingerie nightgowns for women of all shapes and sizes. 

Their high-quality fabrics and ultimate attention-grabbing designs left the audience awestruck by the Victoria’s Secret model’s fashion lingerie show. 

Victoria’s Secret bras start from the price range of 700 rupees to 2000 and above as per your suitability.

Its designs include intricate patterns, classic and modern and chic designs, which make it stand out from the rest. Their bra’s sensuality can be seen through their alluring designs.

How do you find the perfect Lingerie?

Size, Measurement, Fit:

Getting the right size of bra can feel a bit challenging for any woman. If you feel anxious about it, you can get a professional to measure you up after getting to know about your right size measurements and then turn to buying the perfectly fitting bra for you.

You need to also remember that not all brands offer the same size bras. Hence, you need to check what each size refers to whenever you try to move to any new or next innerwear brand.

User reviews:

Check reviews help you with the outlook that buyers have to get an honest understanding of which brand will suit best for you.

Invest in top-quality:

Investing in a top-quality brand ensures quality-tested material. Good, breathable fabrics allow maximum comfort to the skin.

Have your measurements taken by an expert : 

You can go to a bra store and ask a professional to check your right bra size, as every year, there could be a difference in your body shape depending on your diet and exercise plans every year. 

Style and Quality

You can choose whichever style of bra you want by exploring a variety of different bras and lingerie options from your favourite list of brands. Choose the right Lingerie for you and look and feel great when you sleep and wake up looking sexy another day.

The style of your choice may depend on the reason for your buying.

Find the Lingerie: 

When you go buying any type of clothing, there is nothing compared to trying it on. As this gives you a hand-to-hand experience about how the bra would look on you, it gives you answers to questions like, will this bra suit me or not? 

You are ready to buy your next Lingerie now!

Divya Naik

I’m Divya, and I belong to Chennai. My dream job was to be a fashion designer, and regarding the same, I completed my studies at the Indian Institute of Technology Madras and earned BFTech after getting a bachelor’s degree in design.

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